School project to create a brand identity around an organic apple juice for a young audience.

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NEWPOM is an organic apple juice brand whose objective was to create a graphic identity consistent with its values. The graphic identity highlights the apple logo, a modern logo that has an impact but is also full of information for the consumer. NewPom is defined by its logo and its graphic declinations in order to translate the identity of this same brand previously built: a brand putting forward values of good taste, pleasure and good mood.

Realized with photoshop, this work had for goal to help us to develop our competence in creation of identity of mark and its graphic elements.